Referral Psychology
Okay, you have a great business. Your customers really like you.
So…how do you get them to take the next step? How do you get them to recommend you to their friends, family and associates? And not just recommend you, but really rave about what you do?
Recognizing — “Recognition”
What’s the last thing virtually everyone says after recommending a business? You’ve heard it hundreds of times. Give up? Okay…it’s…
We all want thanks, “visibility” and appreciation — and we, in fact, deserve those things whenever we recommend a business. Recommendations are, after all, like “magic words.” A mere sentence or two from a friend makes the normal hesitations we have over doing business with an unknown company simply vanish.
That's why we’ve engineered ReferNow to quickly — and automatically — help you recognize your referral-making customers. When you do that, you address this all-important customer need…and you turn on the lead spigot.
Investing in “Motivation Currency”
The principle of recognition is powerful enough.
But when you up the ante by adding a simple savings, a discount, free shipping, two-for-one offers, etc.., that your customers can pass along to their friends, you double and sometimes even triple the motivation to refer your business. It’s called “Motivation Currency.”
Not that people won’t make recommendations anyway. But it's this Motivation Currency that really gets the referral process working.
Minding Your "Manners"
Let’s say you recommended a business to a friend, then someone from the business called to thank you. You’d probably fall out of your chair, right? Why? Because it rarely ever happens. And in those occations it does, you’d gladly go out of your way to recommend that business over and over, right? That’s the importance of saying thank you.
For the most part, business people fail to recognize that simple truth. But ReferNow does. And that’s why we’ve built a quick and automatic way of saying “thank-you” into all of our campaigns. Now it takes zero time for you to always be considerate...and turn your customers into hundreds of "salespeople."
The Compounding Power
Of Customer Marketing...
Imagine having a system that not only brings on new clients but gets them talking about you from day one? How fast would you grow? How much more profitable would you be?
And statistics tell us that when someone is "recommended" by a friend, he or she is ten times more likely to do business than, say, somebody who just responds to an ad. That so, can you afford to be without your very own referral program?