How: Send an exclusive offer to your existing customers that they can take advantage of, or pass along to their friends.
Why: It costs 8X more to get a new customer than to get an existing customer to do more business with you.
Tip in Action: Exclusive is the key thing to keep in mind when figuring out what to offer. If you provide something generic, that anyone can get, it is not perceived as valuable or that you are making an effort to acknowledge their value.
Tip Success: As an example, Organic Mind and Body, a health spa, offered a Free Massage. The resulting referrals from existing clients increased by over 300% adding 12% to their bottom line with minimal effort.
July 7, 2008|Tipster: Nicole Wicks
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